• What is SEO.
• Basics of Search Engines, Search Crawlers or Search Spiders or Search Bots.
• How Search Engines Work.
• What is Onpage SEO & Offpage SEO.
• Ethical (Whitehat) & Unethical (Black Hat / Grey Hat) SEO.
• Important factors of SEO.
• Types of Links.
• Search Engine Result Page (SERP).

• Understanding basic HTML Structure for SEO.
• HTML Elements & attributes.
• Understanding HTML Structural & Semantic Errors.
• HTML validation.
• CSS validation.
• Importance of W3C Validated websites.

• Importance of keywords (keyword phrase / search query) on Search Engine Optimization.
• Long tail keywords.
• Geo specific keywords.
• Google AdWords Keyword Planner Tool.
• Keyword Efficiency Index (KEI).
• KEI importance and finding KEI for all keywords.
• Latent Semantic Indexing keywords or LSI.
• LSI research using Google & Uber Suggest.
• Over onpage optimization & keyword density.
• Keyword Stuffing & Blackhat SEO practices.

• Page Title optimization.
• Meta Description optimization.
• Meta Author, Robots optimization.
• Meta Viewport, Geo Tags optimization.
• Header (H1 to H6) optimization.
• Content optimization.
• Keyword placement & Strong & Emphasis tags.
• SEO friendly URL optimization.
• Search engine optimized Breadcrumbs.
• Anchor Text & Link Title optimization.
• Inner Linking & Outbound Linking.
• Site Image optimization.
• Search engine friendly website structure & layout.
• Website Footer optimization.
• CSS & Javascript optimization.
• Black-hat, Grey-hat onpage SEO techniques & how to fix.

• Introduction to Structured Data.
• Why Structured Data is important in SEO.
• Types of Structured Data.
• Schema, the universal Structured Data.
• Basic Schema implementation.
• Advanced & Nested Schema implementation.
• Structured Data or Schema testing.

• Basics of Google Search Console (Google Webmaster).
• Integrating Google Search Console (Google Webmaster) with a website or blog.
• In-depth understanding of Google Search Console (Google Webmaster).
• Data analysis and reporting using Google Search Console tool.
• Microsoft Bing Webmaster integration process.
• In-depth understanding of Bing Webmaster.
• Introduction to Google Analytics.
• Integrating Google Analytics with a website or blog.
• Google Analytics reporting filters.
• SEO data analysis using Google Analytics.
• SEO reports from Google Analytics.

• What is landing page.
• Landing page types.
• Landing page SEO elements.
• Landing page SEO.

• Introduction to blogging.
• Setting up a Blog.
• Effective and White-Hat blog SEO techniques.
• Optimization of a Blog for SEO.
• Optimization of blog articles or posts.
• Integrating a blog with a website.
• Why blogging is important for SEO and lead generation.

• Introduction to WordPress.
• Types of WordPress.
• Setting up a WordPress Site.
• WordPress settings.
• WordPress SEO Plugins.
• WP Yoast SEO plugin.
• WordPress WP Super Cache plugin.
• Effective and White-Hat WordPress SEO.
• WordPress SEO using Yoast.
• Optimization techniques for Google Answer Box.

• Introduction to Inbound or Backlink analysis.
• How to analyze inbound links.
• Free backlink analysis tools.
• MOZ Open Site Explorer for backlink analysis.
• SEO Profiler for backlink analysis.
• Other backlink analysis tools like AHREFS etc.
• Manual backlink analysis techniques using Google.
• Google Operator Search.

• What is inbound link or backlink.
• Importance of backlinks Search Engine Optimization.
• Ethical & unethical link building.
• Types of backlinks.
• Nofollow & dofollow links & how they work.
• Importance of contextual links & risks of non-moderated links.
• Importance and effects of dofollow links from authority websites.
• Anchor-text management.
• Types of anchor-texts.
• Concept of Page Rank (PR), Domain Authority (DA), Page Authority and Trust Flow (TF).
• How to increase PR & DA.
• .EDU, .GOV & .ORG link building.
• DMOZ site submission & guidelines.
• Directory submissions & things to remember.
• Back links from business directories.
• Social Bookmarking backlink building.
• Article submission sites and link building.
• Niche blog searching.
• Guest blogging and things to remember.
• Relevant blog commenting & link building.
• Classified backlinks.
• Press Release writing, submissions & things to remember.
• What is Alexa & how to increase Alexa ranking.
• Content marketing basics.
• Web 2.0 backlink building.
• Youtube optimization.
• Backlinks from video submissions.
• PowerPoint & other sharable documents submissions & link building.
• Question Answer sites – QA backlinks.
• Social link building.
• Google Plus (+) links.

• Introduction to Mobile SEO.
• Different elements of mobile optimization.
• Fundamental differences between laptop (desktop) and Mobiles SEO.
• Responsive Web Design (RWD).
• Mobile separate site.
• What is AMP (Accelerated Mobile Page).
• Mobile View Port optimization techniques.
• Complete Mobile Optimization.

• Introduction to Local SEO.
• Google My Business (Google Places) business listing.
• Bing Local business listing.
• Understanding citation.
• Why consistent NAP is important.
• Foursquare, Yelp, Hotfrog & other major business directory listing.
• Citation building with consistent NAP.
• Importance of business reviews on Local SEO.

• Website loading speed optimization.
• Minified CSS (.css), minified Javascript (.js) & CSS Sprite.
• Minimizing HTTP calls.
• Gzip activation & CDN (Content Delivery Network) management.
• Responsive web design and effects on SEO and mobile optimization.
• Search Engine friendly URL rewriting techniques with .htaccess.
• Importance of URL Redirection & why / when it is required.
• 301 permanent redirection & 302 temporary redirection.
• Difference between 301 redirection & 302 redirection & how to implement.
• Understanding canonicalization.
• Rel Canonical tag.
• Cannibalization issue & how to fix.
• 404 broken link analysis & redirection.
• Custom 403, 404 error page creations.
• Sitemap file.
• RSS file.
• Robots.txt file.
• Link cleaning & Google Disavow tool.

• Introduction to Voice Search SEO.
• How Voice Search works.
• How Voice Search SEO is different from regular SEO.
• How to perform Voice Search SEO.

• Introduction to Conversion Rate Optimization (CRO).
• On page elements for Conversion Rate Optimization.
• Offpage elements for Conversion Rate Optimization.
• CRO Metrics.
• Conversion Rate Optimization techniques.

• Google algorithm updates.
• Google Panda (Content) updates.
• Google Penguin (Link) Updates.
• Google Penguin Real-Time update.
• Google Hummingbird (Search Queries) updates.
• Google Rank Brain Algorithm Update.
• Google Pigeon (Local) updates.
• Google EMD (Exact Match Domain) updates.
• Google Mobile Usability update.
• Google Accelerated Mobile Page (AMP) Update.
• Complete website analysis and audit techniques.
• Site audit using SEO tools.

Source:http://www.promozseo.com/online-courses/seo-training-in-india/