Online SEO Course Content
Introduction to Search Engines

- What is SEO.
- Basics of Search Engines, Search Crawlers or Search Spiders or Search Bots.
- How Search Engines Work.
- What is Onpage SEO & Offpage SEO.
- Ethical (Whitehat) & Unethical (Black Hat / Grey Hat) SEO.
- Important factors of SEO.
- Types of Links.
- Search Engine Result Page (SERP).
HTML Structure, Semantic Errors and Validation

- Understanding basic HTML Structure for SEO.
- HTML Elements & attributes.
- Understanding HTML Structural & Semantic Errors.
- HTML validation.
- CSS validation.
- Importance of W3C Validated websites.
Advanced Keyword Research & Analysis

- Importance of keywords (keyword phrase / search query) on Search Engine Optimization.
- Long tail keywords.
- Geo specific keywords.
- Google AdWords Keyword Planner Tool.
- Keyword Efficiency Index (KEI).
- KEI importance and finding KEI for all keywords.
- Latent Semantic Indexing keywords or LSI.
- LSI research using Google & Uber Suggest.
- Over onpage optimization & keyword density.
- Keyword Stuffing & Blackhat SEO practices.
Onpage SEO Techniques

- Page Title optimization.
- Meta Description optimization.
- Meta Author, Robots optimization.
- Meta Viewport, Geo Tags optimization.
- Header (H1 to H6) optimization.
- Content optimization.
- Keyword placement & Strong & Emphasis tags.
- SEO friendly URL optimization.
- Search engine optimized Breadcrumbs.
- Anchor Text & Link Title optimization.
- Inner Linking & Outbound Linking.
- Site Image optimization.
- Search engine friendly website structure & layout.
- Website Footer optimization.
- CSS & Javascript optimization.
- Black-hat, Grey-hat onpage SEO techniques & how to fix.
Advanced Rich Snippet Markup – Structured Data

- Introduction to Structured Data.
- Why Structured Data is important in SEO.
- Types of Structured Data.
- Schema, the universal Structured Data.
- Basic Schema implementation.
- Advanced & Nested Schema implementation.
- Structured Data or Schema testing.
Advanced Google Search Console (Google Webmaster), Google Analytics (GA) and Bing Webmaster

- Basics of Google Search Console (Google Webmaster).
- Integrating Google Search Console (Google Webmaster) with a website or blog.
- In-depth understanding of Google Search Console (Google Webmaster).
- Data analysis and reporting using Google Search Console tool.
- Microsoft Bing Webmaster integration process.
- In-depth understanding of Bing Webmaster.
- Introduction to Google Analytics.
- Integrating Google Analytics with a website or blog.
- Google Analytics reporting filters.
- SEO data analysis using Google Analytics.
- SEO reports from Google Analytics.
Advanced Landing Page SEO

- What is landing page.
- Landing page types.
- Landing page SEO elements.
- Landing page SEO.
Blogging and SEO

- Introduction to blogging.
- Setting up a Blog.
- Effective and White-Hat blog SEO techniques.
- Optimization of a Blog for SEO.
- Optimization of blog articles or posts.
- Integrating a blog with a website.
- Why blogging is important for SEO and lead generation.
Advanced WordPress Optimization

- Introduction to WordPress.
- Types of WordPress.
- Setting up a WordPress Site.
- WordPress settings.
- WordPress SEO Plugins.
- WP Yoast SEO plugin.
- WordPress WP Super Cache plugin.
- Effective and White-Hat WordPress SEO.
- WordPress SEO using Yoast.
- Optimization techniques for Google Answer Box.
Competition Inbound Link Analysis

- Introduction to Inbound or Backlink analysis.
- How to analyze inbound links.
- Free backlink analysis tools.
- MOZ Open Site Explorer for backlink analysis.
- SEO Profiler for backlink analysis.
- Other backlink analysis tools like AHREFS etc.
- Manual backlink analysis techniques using Google.
- Google Operator Search.
Advanced Offpage SEO Techniques

- What is inbound link or backlink.
- Importance of backlinks Search Engine Optimization.
- Ethical & unethical link building.
- Types of backlinks.
- Nofollow & dofollow links & how they work.
- Importance of contextual links & risks of non-moderated links.
- Importance and effects of dofollow links from authority websites.
- Anchor-text management.
- Types of anchor-texts.
- Concept of Page Rank (PR), Domain Authority (DA), Page Authority and Trust Flow (TF).
- How to increase PR & DA.
- .EDU, .GOV & .ORG link building.
- DMOZ site submission & guidelines.
- Directory submissions & things to remember.
- Back links from business directories.
- Social Bookmarking backlink building.
- Article submission sites and link building.
- Niche blog searching.
- Guest blogging and things to remember.
- Relevant blog commenting & link building.
- Classified backlinks.
- Press Release writing, submissions & things to remember.
- What is Alexa & how to increase Alexa ranking.
- Content marketing basics.
- Web 2.0 backlink building.
- Youtube optimization.
- Backlinks from video submissions.
- PowerPoint & other sharable documents submissions & link building.
- Question Answer sites – QA backlinks.
- Social link building.
- Google Plus (+) links.
Advanced Mobile SEO

- Introduction to Mobile SEO.
- Different elements of mobile optimization.
- Fundamental differences between laptop (desktop) and Mobiles SEO.
- Responsive Web Design (RWD).
- Mobile separate site.
- What is AMP (Accelerated Mobile Page).
- Mobile View Port optimization techniques.
- Complete Mobile Optimization.
Advanced Local SEO

- Introduction to Local SEO.
- Google My Business (Google Places) business listing.
- Bing Local business listing.
- Understanding citation.
- Why consistent NAP is important.
- Foursquare, Yelp, Hotfrog & other major business directory listing.
- Citation building with consistent NAP.
- Importance of business reviews on Local SEO.
Advanced and Technical SEO

- Website loading speed optimization.
- Minified CSS (.css), minified Javascript (.js) & CSS Sprite.
- Minimizing HTTP calls.
- Gzip activation & CDN (Content Delivery Network) management.
- Responsive web design and effects on SEO and mobile optimization.
- Search Engine friendly URL rewriting techniques with .htaccess.
- Importance of URL Redirection & why / when it is required.
- 301 permanent redirection & 302 temporary redirection.
- Difference between 301 redirection & 302 redirection & how to implement.
- Understanding canonicalization.
- Rel Canonical tag.
- Cannibalization issue & how to fix.
- 404 broken link analysis & redirection.
- Custom 403, 404 error page creations.
- Sitemap file.
- RSS file.
- Robots.txt file.
- Link cleaning & Google Disavow tool.
Advanced Voice Search SEO

- Introduction to Voice Search SEO.
- How Voice Search works.
- How Voice Search SEO is different from regular SEO.
- How to perform Voice Search SEO.
Advanced Conversion Rate Optimization

- Introduction to Conversion Rate Optimization (CRO).
- On page elements for Conversion Rate Optimization.
- Offpage elements for Conversion Rate Optimization.
- CRO Metrics.
- Conversion Rate Optimization techniques.
Advanced Google Algorithms, Website Audit and Site Recovery

- Google algorithm updates.
- Google Panda (Content) updates.
- Google Penguin (Link) Updates.
- Google Penguin Real-Time update.
- Google Hummingbird (Search Queries) updates.
- Google Rank Brain Algorithm Update.
- Google Pigeon (Local) updates.
- Google EMD (Exact Match Domain) updates.
- Google Mobile Usability update.
- Google Accelerated Mobile Page (AMP) Update.
- Complete website analysis and audit techniques.
- Site audit using SEO tools.
Source:http://www.promozseo.com/online-courses/seo-training-in-india/