Software company in Nepal

Online SEO Course Content

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Online SEO Course Content
# Module 1
Introduction to Search Engines
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  • What is SEO.
  • Basics of Search Engines, Search Crawlers or Search Spiders or Search Bots.
  • How Search Engines Work.
  • What is Onpage SEO & Offpage SEO.
  • Ethical (Whitehat) & Unethical (Black Hat / Grey Hat) SEO.
  • Important factors of SEO.
  • Types of Links.
  • Search Engine Result Page (SERP).
# Module 2
HTML Structure, Semantic Errors and Validation
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  • Understanding basic HTML Structure for SEO.
  • HTML Elements & attributes.
  • Understanding HTML Structural & Semantic Errors.
  • HTML validation.
  • CSS validation.
  • Importance of W3C Validated websites.
# Module 3
Advanced Keyword Research & Analysis
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  • Importance of keywords (keyword phrase / search query) on Search Engine Optimization.
  • Long tail keywords.
  • Geo specific keywords.
  • Google AdWords Keyword Planner Tool.
  • Keyword Efficiency Index (KEI).
  • KEI importance and finding KEI for all keywords.
  • Latent Semantic Indexing keywords or LSI.
  • LSI research using Google & Uber Suggest.
  • Over onpage optimization & keyword density.
  • Keyword Stuffing & Blackhat SEO practices.
# Module 4
Onpage SEO Techniques
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  • Page Title optimization.
  • Meta Description optimization.
  • Meta Author, Robots optimization.
  • Meta Viewport, Geo Tags optimization.
  • Header (H1 to H6) optimization.
  • Content optimization.
  • Keyword placement & Strong & Emphasis tags.
  • SEO friendly URL optimization.
  • Search engine optimized Breadcrumbs.
  • Anchor Text & Link Title optimization.
  • Inner Linking & Outbound Linking.
  • Site Image optimization.
  • Search engine friendly website structure & layout.
  • Website Footer optimization.
  • CSS & Javascript optimization.
  • Black-hat, Grey-hat onpage SEO techniques & how to fix.
# Module 5
Advanced Rich Snippet Markup – Structured Data
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  • Introduction to Structured Data.
  • Why Structured Data is important in SEO.
  • Types of Structured Data.
  • Schema, the universal Structured Data.
  • Basic Schema implementation.
  • Advanced & Nested Schema implementation.
  • Structured Data or Schema testing.
# Module 6
Advanced Google Search Console (Google Webmaster), Google Analytics (GA) and Bing Webmaster
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  • Basics of Google Search Console (Google Webmaster).
  • Integrating Google Search Console (Google Webmaster) with a website or blog.
  • In-depth understanding of Google Search Console (Google Webmaster).
  • Data analysis and reporting using Google Search Console tool.
  • Microsoft Bing Webmaster integration process.
  • In-depth understanding of Bing Webmaster.
  • Introduction to Google Analytics.
  • Integrating Google Analytics with a website or blog.
  • Google Analytics reporting filters.
  • SEO data analysis using Google Analytics.
  • SEO reports from Google Analytics.
# Module 7
Advanced Landing Page SEO
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  • What is landing page.
  • Landing page types.
  • Landing page SEO elements.
  • Landing page SEO.
# Module 8
Blogging and SEO
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  • Introduction to blogging.
  • Setting up a Blog.
  • Effective and White-Hat blog SEO techniques.
  • Optimization of a Blog for SEO.
  • Optimization of blog articles or posts.
  • Integrating a blog with a website.
  • Why blogging is important for SEO and lead generation.
# Module 9
Advanced WordPress Optimization
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  • Introduction to WordPress.
  • Types of WordPress.
  • Setting up a WordPress Site.
  • WordPress settings.
  • WordPress SEO Plugins.
  • WP Yoast SEO plugin.
  • WordPress WP Super Cache plugin.
  • Effective and White-Hat WordPress SEO.
  • WordPress SEO using Yoast.
  • Optimization techniques for Google Answer Box.
# Module 10
Competition Inbound Link Analysis
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  • Introduction to Inbound or Backlink analysis.
  • How to analyze inbound links.
  • Free backlink analysis tools.
  • MOZ Open Site Explorer for backlink analysis.
  • SEO Profiler for backlink analysis.
  • Other backlink analysis tools like AHREFS etc.
  • Manual backlink analysis techniques using Google.
  • Google Operator Search.
# Module 11
Advanced Offpage SEO Techniques
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  • What is inbound link or backlink.
  • Importance of backlinks Search Engine Optimization.
  • Ethical & unethical link building.
  • Types of backlinks.
  • Nofollow & dofollow links & how they work.
  • Importance of contextual links & risks of non-moderated links.
  • Importance and effects of dofollow links from authority websites.
  • Anchor-text management.
  • Types of anchor-texts.
  • Concept of Page Rank (PR), Domain Authority (DA), Page Authority and Trust Flow (TF).
  • How to increase PR & DA.
  • .EDU, .GOV & .ORG link building.
  • DMOZ site submission & guidelines.
  • Directory submissions & things to remember.
  • Back links from business directories.
  • Social Bookmarking backlink building.
  • Article submission sites and link building.
  • Niche blog searching.
  • Guest blogging and things to remember.
  • Relevant blog commenting & link building.
  • Classified backlinks.
  • Press Release writing, submissions & things to remember.
  • What is Alexa & how to increase Alexa ranking.
  • Content marketing basics.
  • Web 2.0 backlink building.
  • Youtube optimization.
  • Backlinks from video submissions.
  • PowerPoint & other sharable documents submissions & link building.
  • Question Answer sites – QA backlinks.
  • Social link building.
  • Google Plus (+) links.
# Module 12
Advanced Mobile SEO
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  • Introduction to Mobile SEO.
  • Different elements of mobile optimization.
  • Fundamental differences between laptop (desktop) and Mobiles SEO.
  • Responsive Web Design (RWD).
  • Mobile separate site.
  • What is AMP (Accelerated Mobile Page).
  • Mobile View Port optimization techniques.
  • Complete Mobile Optimization.
# Module 13
Advanced Local SEO
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  • Introduction to Local SEO.
  • Google My Business (Google Places) business listing.
  • Bing Local business listing.
  • Understanding citation.
  • Why consistent NAP is important.
  • Foursquare, Yelp, Hotfrog & other major business directory listing.
  • Citation building with consistent NAP.
  • Importance of business reviews on Local SEO.
# Module 14
Advanced and Technical SEO
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  • Website loading speed optimization.
  • Minified CSS (.css), minified Javascript (.js) & CSS Sprite.
  • Minimizing HTTP calls.
  • Gzip activation & CDN (Content Delivery Network) management.
  • Responsive web design and effects on SEO and mobile optimization.
  • Search Engine friendly URL rewriting techniques with .htaccess.
  • Importance of URL Redirection & why / when it is required.
  • 301 permanent redirection & 302 temporary redirection.
  • Difference between 301 redirection & 302 redirection & how to implement.
  • Understanding canonicalization.
  • Rel Canonical tag.
  • Cannibalization issue & how to fix.
  • 404 broken link analysis & redirection.
  • Custom 403, 404 error page creations.
  • Sitemap file.
  • RSS file.
  • Robots.txt file.
  • Link cleaning & Google Disavow tool.
# Module 15
Advanced Voice Search SEO
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  • Introduction to Voice Search SEO.
  • How Voice Search works.
  • How Voice Search SEO is different from regular SEO.
  • How to perform Voice Search SEO.
# Module 16
Advanced Conversion Rate Optimization
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  • Introduction to Conversion Rate Optimization (CRO).
  • On page elements for Conversion Rate Optimization.
  • Offpage elements for Conversion Rate Optimization.
  • CRO Metrics.
  • Conversion Rate Optimization techniques.
# Module 17
Advanced Google Algorithms, Website Audit and Site Recovery
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  • Google algorithm updates.
  • Google Panda (Content) updates.
  • Google Penguin (Link) Updates.
  • Google Penguin Real-Time update.
  • Google Hummingbird (Search Queries) updates.
  • Google Rank Brain Algorithm Update.
  • Google Pigeon (Local) updates.
  • Google EMD (Exact Match Domain) updates.
  • Google Mobile Usability update.
  • Google Accelerated Mobile Page (AMP) Update.
  • Complete website analysis and audit techniques.
  • Site audit using SEO tools.

Source:http://www.promozseo.com/online-courses/seo-training-in-india/

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